Adaptive Responsive Design Gives 60 Seconds a big advantage in the marketplace!
We call it Dynamic Response, because the author can determine which content is displayed on smaller mobile devices as they add it to the website!
Some experts estimate that 50% of internet access will be from mobile devices by the end of 2013, so Responsive design is a no brainer - It is also recommended by Google as industry best practice, to give your website the best chance of being indexed by Google!
Mobile users are also completely intolerant of websites that do not display properly!
According to Google,"61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site, while 50% of people said that even if they like a business, they will use them less often if the website isn't mobile-friendly"
But Responsive alone is not a complete solution!
When you have a healthy amount of content on a desktop or tablet display and squeeze that down for smart phones, it begins to become a bit unmanageable - and certainly does not provide a good user experience!
If you have a static website, the developer can easily exclude content from smartphones using css classes on those blocks of content... but When you use a CMS and add fresh content, you lose that ability unless you want to call back the web developer to add additional code!
Enter "Dynamic Responsive", where the website owner has complete control!
You won't find much information about Dynamic Responsive on the internet yet - But it will be standard soon on 60 Second websites!
This is where 60 Seconds has a big advantage! The unique drag and drop container funcionality in the page builder allows content to be segregated and the writer can easily hide containers from display on smaller mobile devices on the fly, simply by checking a box. (see the screenshot below)
This adaptive or "dynamic" approach to responsive gives you the best of both worlds:
The ability to publish from once source to all devices, while at the same time, tailoring the content for different devices.
I can't tell you how excited we all are about this update, but by the end of March, all modules in 60 Seconds will be fully Responsive - and Responsive in a dynamic way, with the website owner in control of content displays! Our engineers have been working on this change for months now and the tests are very promising!